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Our sustainability commitment

The Tides touches every continent and signify for us our desire to harmonize with the forces of change and inspire us to use our expertise across disciplines and across borders to create breakthrough visions that contribute to a healthier and more vital world

Connecting our personal wellbeing to the wellbeing of the planet

We are driven by the simple belief that we cannot live a healthy life on a sick planet. We can only be as healthy as the environmental ecosystems we depend upon and those, are currently under severe existential threats. We made it our mission to contribute and increase awareness that we must connect our personal wellbeing to the wellbeing of the planet and that’s why we incorporate with everything we do ethical and sustainable practices – without hurting anyone in the process – to protect the fragile balance between ourselves and the planet and to protect it for future generations.

Ocean Wellness

We chose The|Tides as our brand name as it represents a symbol of the forces of a much needed change. Here the power of the ocean, since ancient times regarded as the mother of life and deeper consciousness, meets the firmness of the land and grounds us to the main arena of human affairs. By adding the symbol | to our company logo, we have emphasized the depth of the ocean, where there is more to see and experience than what only lies on the surface. The oceans hold about 96.5 percent of all the water on the planet and drives its climate. They supply us with 70% of the oxygen we breathe, feed us, has the power to heal us and are a source of joy; enriching our mental and emotional wellbeing, yet we treat them as if they are bottomless. Plastic waste and pollution are contaminating the oceans in such a way that it is seriously disturbing biodiversity and ecosystems and is a severe existential threat to ocean life and ultimately to us humans. Sadly, the beauty, wellness and hospitality industries are also notorious contributors to this process.

CRUELTY FREE
NO MICRO PLASTICS
VEGAN
NATURAL & ORGANIC
NO TOXIC CHEMICALS

+ Re-Usable and Recyclable Packaging

All of our products are made and packaged in the Netherlands in high quality, luxurious and 100% recyclable violet glass. This unique bio-photonic glass naturally preserves the essence of our formulas for 2 years. Our high-quality (refill) pouches are 100% recyclable and aluminium free. The product and shipper boxes are FSC (Forest Steward Council) certified and sustainable, made of 100% recycled materials. Currently 95% of our packaging is recyclable and/or biodegradable, we are working very hard on the other 5%.

+ Thoughtfully developed formulas

The ingredients in our formulas are clean, pure, always vegan, of the highest quality, sustainably sourced and manufactured and 100% biodegradable. Every ingredient is chosen its powerful characteristics and rooted in the knowledge and wisdom of the traditional healing arts and modern scientific insights. 

+ Biodegradable toweling system

We use and offer biodegradable towels in our BrainBody Wellness treatment program. This is a perfect compostable alternative to plastic foil wrappings and to reduce laundry up to 90% which helps to reduce carbon emissions, water waste, energy costs and minimizes the use of detergents which escalates pollution, with the result that tons of CO2 is released into the earth’s atmosphere and chemically contaminated water into the earth’s oceans.

+ Refill Concept

For repeat orders and for our professional partners we have a refill concept in place. We have recyclable pouches available to refill our bio-photonic glass bottles to minimize (water) waste and energy to manufacture new packaging material and it cuts packaging weight which helps to reduce our Co2 footprint.  

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© 2024 The|Tides BrainBodyMind Wellness. All Rights Reserved

Seaweed and Algae | Pure, potent and powerful
 
The seaweed that we use in our formulation is sustainably and ethically sourced on land along the coastline. It 100% organic, thus preserving its nutritional content and undergoes no chemical treatment, contains no preservatives.

The seaweed grows in seawater pools which mimic the marine environment. Clear seawater is pumped from the depths of the sea and after a cleansing filtering process it flows into the seaweed growing pools. The seaweed grows in mineral rich unpolluted seawater and is divided into age groups; the ‘Baby House, the Children’s House’ and the ‘Adults ‘. The unique pools imitate the conditions in the sea, the pools are open to the sun and condensers in the water create wave-like movements. After the growing process is completed, the water is pumped back to the sea. The seaweed’s organic growth is monitored according to recognized international standards

About Seaweed

Seaweed and human plasma are almost identical in their chemical composition. It contains an abundance of minerals, vitamins, anti-oxidants and amino acids (especially iodine). Seaweed is known for its slimming and body toning properties, it promotes detoxification, is deeply hydrating and soothing for the skin and can aid in relieving topical skin conditions. Due to its rich mineral content it is a natural stress buster and relieves muscles pain and tense joints.
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Magnesium Chloride | The ultimate relaxation and feel good mineral

The Source

The magnesium in our formulas is a true Dutch original. Originating from a 250-million-year-old evaporated sea from the Pangea Era it is sustainably sourced by just using water pressure. As the magnesium has never been exposed to modern day pollution, this unique in the world magnesium is certainly the most pure and natural source of magnesium chloride in the world known to date.

About magnesium

The magnesium chloride molecule is the same molecule that is present in seawater and in our bodies. It controls hundreds of chemical reactions in the body; the production and transport of energy, synthesis of protein and is essential for transmission of nerve signals, muscle function, healthy DNA, blood pressure regulation and blood sugar uptake. It is in an important mineral to keep our brains and bodies strong. When our magnesium levels dip and become low we can feel stressed, fatigued, as well as experience sleep deprivation and skin disorders can occur too. Think about magnesium as the ultimate relaxation and feel good mineral which our bodies need to operate optimally. If our magnesium levels are perfectly balanced it can make us feel like we are on top of the world.

Can magnesium can be absorbed through the skin?

If molecules are small enough, they can slip through the skin. A molecule smaller than 500 Daltons, can drift through the stratum corneum, the outer layer of the skin - the 500 Dalton rule. Magnesium Chloride ions are significantly smaller than 500 Daltons, at an atomic mass of just 24 Daltons.
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Grey Sea Salt | A mineral powerhouse
 
The Source

As we take no short-cuts with our ingredients we researched many different salts and consciously choose grey sea salt. Not only is this salt sustainably farmed but also hand-harvested using a traditional ancient 2000 years old method. This tradition of craftsmanship has been passed down from generation to generation of salt marsh workers and is still used today.

 How does it work?

Mineral-rich ocean water is channeled through an ingenious channel system to shallow clay swamps acting as a natural purification method, as microbes in the clay neutralize impurities in the seawater. Tests show that the salt is 100 % pollution free due to this time-honored natural purification system. After a journey of 2 weeks in the channels, the salt is collected at one of the many ancient sea beds where it evaporates by the sun, leaving only the salt crystals with over 80 vital trace minerals and electrolytes. As the salt is not washed but sun dried, the refined mineral balance remains completely intact. Many other sea salts are bleached, chemically derived and oven dried which means that many of their vital bioavailable nutrients get lost.

About Grey Sea  Salt

Grey sea salt contains over 80+ vital minerals such as magnesium, potassium, calcium, iron, manganese, zinc, copper. Bathing in raw grey sea salt helps to detoxify, condition and heal the skin; it increases circulation, draws out impurities, cleanses the skin pores, removes dead skin cells, leaving the skin soft and thoroughly cleansed. It’s amazing mineral content helps to restore the protective skin barrier of the skin, helps to enhance hydration and greatly aides in reducing inflammation. That’s why people with inflammatory skin conditions are often advised to swim in the sea as part of their treatment. Grey sea salt is also a great source of electrolytes, which plays an important role in the nervous system. They are vital for our brain, heart and muscle health. Grey Sea Salt can easily be absorbed through the skin through bathing.
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Sea Clay | The Noblest of Clays

The Source

Our clay is sustainably and ethically mined, undergoes no chemical treatment, contains no preservatives and is sun dried which not only preserves its rich mineral content but also does not reject Co2 in the atmosphere. The often oven dried and cheap versions available on the market loose many of its mineral content. The particle size of our clay is only 20 µm which easily dissolves in water and does not clog the drain, when used in a bath. 

About Sea Clay

The clay that we use in our bath formulations contain over 80+ minerals and trace elements such as magnesium, potassium, silica, manganese, phosphorous, copper and selenium and has been used for thousands of years by many civilizations for its cleansing, purifying, re-mineralizing and balancing properties. Bathing is Sea Clay has a cleansing and purifying effect. The ionic charge of our clay is 100% negative and adsorbs and absorbs positive charged ions. Almost everything that attacks our bodies like bacteria, viruses, fungi, and toxic chemicals, is of a positive ionic charge. With its negative charge and very fine texture it draws out the positive charged impurities and toxins while releasing its minerals and trace elements into contact with the skin. Due to its rich mineral content it naturally eases sore muscles, relieves tension in joints and combats fatigue.
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Only use your jade roller on a clean face. Before your start rolling apply a few drops of the Pure Radiance | Face Oil  on your face, neck and chest. Follow the steps hereafter.

Roll lightly do not press too firmly. Repeat every stroke a few times but always pick up the roller and start again from the starting point. Don’t roll backwards. After finishing one side of the face you repeat the same procedure on the other side of your face.

Chest
Start with the large sized stone on your chest and roll along your skin with outward and upward strokes moving towards the lymph.

Neck
Move up to the base of the neck rolling with the large size stone upwards to the jawline.

Chin, Jawline
Continue with the large size stone from the middle of the chin and roll under the chin and on the jawline with outward and upward strokes towards the ear.

Mouth
Roll with the small size stone under, up and above the lips with outward and upward strokes toward the ear.

Cheeks
Roll from the large size stone from the nose outwards toward the ear.

Under Eye and Eye lid
Start with the small size stone at the inner corner of the eye and move very gently to the temple.

Eyebrow
Follow  the contour of your eyebrow  with the small size stone and roll outwards and down to the temple.

Forehead
Start at the middle of your forehead and roll with the large size stone upwards and outwards towards the hairline.

Repeat the same procedure on the other side of your face.

Clean your jade roller with warm water and soap after use, dry with a clean paper towel and store in a clean, dry place.
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Only use the Jade stone on a clean face. Before your start apply a few drops of  Pure Radiance | Face Oil on your face and neck, warm the Jade stone up between your hands.  Follow the steps hereafter.

It is important to always keep the stone flat against your skin and perform light and long strokes, do not put too much pressure on the stone. Repeat every stroke a few times but always pick up the stone and start again from the starting point. After finishing one side of the face you repeat the same procedure on the other side of your face. Always us lightly and give a tiny wiggle at the end of the movement to support removal of waste under the skin.

Neck
Start at the neck and sweep up gently toward the jawline.

Chin , Jawline and Mouth area
Move up to the middle of your chin and sweep the area that’s right under your chin with outward and upwards strokes toward the bottom of your ear.
Continue from the area under your lip sweep on your jawline with outward and upwards strokes toward the bottom of your ear.
Continue from the middle of the upper lip and sweep with outward and upwards strokes toward your ear.

Cheeks
Start from the side of your nose and sweep across your cheeks and underneath the cheekbones with outward and upwards strokes toward the hairline.

Under Eye
Sweep very gently under your eye from the inner corner of the eye and move very lightly  to the temple.

Eyebrow
Follow the contour of your eyebrow and sweep lightly outward down to the temple staying on the brow bone.

Forehead
Start from the area right between your eyebrows (third eye) Sweep lightly upwards towards the hairline and continue to go down on the hairline and down to the jawline to the collarbone.
Continue from the middle of your forehead and gently sweep right above your eyebrows, towards your temple down to the jawline to the collarbone.

Sweeping down all the way to the collarbone is important to collect the lymph you moved to the side of your face so that it moves towards the lymphatic drainage points.

Repeat the same procedure on the other side of your face.

Clean your jade stone with warm water and soap after use, dry with a clean paper towel and store in a clean, dry place.
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Always use the cups on a clean face. Before your start, apply a very generous amount of the Pure Radiance | Face Oil on your face and neck, this is important for good and safe suction and gliding. DON'T let the cup sit in one place, as that can cause bruising. Keep it moving!  Follow the steps hereafter carefully as the lymphatic drainage in every step is most important.

Repeat every stroke a few times but always pick up the cup and start again from the starting point. After finishing one side of the face you repeat the same procedure on the other side of your face.

Chin, Jawline and Cheeks
Put the large cup under the midpoint of your chin and move the cup outward and upwards towards the ear and down to the jawline to the collarbone.  Apply a little jiggle to stimulate the lymph at the of the movement.
Continue with the jawline and the cheeks, move the cup outward and upwards strokes toward the hairline and down to the collarbone. Apply a little jiggle to stimulate the lymph at the of the movement. 

Mouth area
Move the small cup around the mouth area and lips.

Under Eye
Move with the small cup very gently under your eye and move very lightly  to the temple and down to the jaw to the collarbone.

Forehead
Start from the area right between your eyebrows (third eye) Move lightly upwards towards the hairline and continue to go down on the hairline and down to the jawline to the collarbone.
Continue from the middle of your forehead and gently move the cup right above your eyebrows, towards your temple down to the jawline to the collarbone.

Moving down all the way to the collarbone is important to collect the lymph you moved to the side of your face towards the lymphatic drainage.

Repeat the same procedure on the other side of your face. As facial cupping is an intensive treatment only do it once a week.

Soak the cups in warm water and soap after use, dry them with a clean paper towel and store in a clean, dry place.
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